Check every tag and pixel
We test that each sale is recorded once, with the right value, on every platform.
Strategy
Ecommerce tracking and reporting
Every ad platform claims credit for the same sale. We fix your tracking so the numbers are right, then send one report each week that shows what each channel made you after costs.
The problem we fix
If the tracking is wrong, every decision after it is wrong too.
Missing pixels, duplicate sales and privacy settings all distort the numbers. Meta, Google and Amazon each count the same order, so the totals add up to more than you sold. Here is how that looks (example, made up):
| Source | Orders it claims |
|---|---|
| Meta | 40 |
| 35 | |
| Amazon | 15 |
| Added up | 90 |
| Orders your shop took | 60 |
The platforms claim 90 orders. Your shop took 60.
How we do it
What we do, step by step.
The details change for every brand. These steps do not.
Set up server-side tracking
Sales are sent from your store to the ad platforms directly, so fewer are lost to browser privacy settings.
Build one report
One weekly report shows sales, ad spend and profit for every channel, using your real order data.
Forecast the next 90 days
We use the same data to plan budget, stock and the sales calendar.
Case studies
Brands we have done this for.
Each story shows the numbers before and after we started.
BaseStack
+108%Revenue growth, year on year
An esports venue company growing in Poland and Germany on a tight budget. We worked out what was driving sales across ads, footfall and in-store sales. Revenue more than doubled and customers nearly doubled.
Global EOR Platform
20×Google Ads, from about $7k to $144k a month, still profitable
A company that helps businesses hire staff abroad. We grew its Google Ads from about $7k to $144k a month, bringing in customers worth $2.8M a year, with a 3× return.
BenQ
Day oneSales rose from the day we took over the ads
A global electronics brand launching its ScreenBar monitor lights in Europe. We ran the ads and tracked sales across its own website and Amazon. Sales rose from the first day.
Your industry
Tracking and reporting by industry.
Margins, buying habits and seasons differ by industry, so the plan does too.
Why one team helps
Good tracking makes every channel cheaper to run.
When the ad platforms see every sale, they find buyers more cheaply. When you see one honest report, you stop paying for channels that do not earn their keep.
See how we workFAQ
Common questions.
What is server-side tracking?
Your store sends each sale to Meta, Google and other platforms directly, instead of relying on code in the shopper's browser. It records more sales and keeps the data more accurate.
Which tools do you use?
Usually GA4, Google Tag Manager, the Meta Conversions API, Shopify's own data and a reporting dashboard. We use what you already have where it works.
What does the weekly report show?
Sales, ad spend and profit for each channel, what changed since last week, and what we will do next.
Who owns the data?
You do. Every account and dashboard is set up in your name.
Guides
Read more on this.
Longer guides on this topic, written by Anthony.
Analytics
Why the return your ad platform reports is misleading
The ROAS in Meta and Google Ads is the sales each platform credits to itself. One shopper, one order, 2 claims, and what to track instead.
Read it AnalyticsWhat is blended ROAS, and why it matters more than platform ROAS
Blended ROAS is your total sales divided by your total ad spend across every channel. 3 dashboards, one real answer, and how to check it against your break-even.
Read it AnalyticsWhat is MER (marketing efficiency ratio), and how do you track it?
MER is your total sales divided by your total marketing spend. 3 dashboards, one real answer, how to find the MER your business needs, and a calculator to try your own numbers.
Read it
Want help with Tracking and reporting?
Tell us about your brand when you book. Anthony reads it before the call, so you start with your numbers, not introductions.
- No sales pitch
- No obligation
- You own every account