Easier Profit Calculator
See your real daily profit across Shopify and Amazon, and the one number most founders have never worked out: how much you can spend on ads for each sale and still break even.
See it in action
Easier Profit Calculator, in use.
Example with made-up numbers. Your own results will differ.
£60.00 ÷ £25.20 = 2.38. Below that return, the ads lose money, however good the platform report looks.
The problem it solves
Ad platforms tell you what your ads made in sales. They do not tell you whether yesterday made you any money.
How it works
Three steps.
Enter your real costs
Product cost, delivery and platform fees. Your actual numbers, not estimates.
See your profit per sale
What each sale is worth once every cost has been paid.
Find your break-even point
The return you need from every £1 of ads to break even.
What you get
A Google Sheets template that puts your Shopify and Amazon sales in one place and shows your real profit per sale, your real daily profit, and the return your ads need to break even, worked out from your own costs.
You enter the numbers by hand. That takes 30 to 45 minutes a week, and it shows you exactly which numbers matter.
Most founders run it once and find a number they had never seen: the return their ads need just to break even. It changes how they look at every ad campaign.
When you want it to update itself, we can build a live version connected to your Shopify and Amazon data.
Is it for you?
Who it is for.
YESBuilt for
- UK brands selling physical products on Shopify and Amazon, spending £2k or more a month on ads.
NOProbably not for you if
- Digital-only businesses, brands not on Amazon, or brands spending less than £1k a month on ads.
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Easier Now
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PMax Audit Checklist
A checklist to see what is working inside your Performance Max campaigns, and where to take back control.
The tool shows the problem. We can fix it.
Book a free call and share what the tool showed you. We will tell you what we would fix first.
- No sales pitch
- No obligation
- You own every account