First, find out what drives sales
We tracked every source we could: each marketing channel, footfall at the venues and in-store sales. Putting them side by side showed which activity was bringing people in, so the tight budget went where it worked. We also built a breakeven calculator, so every campaign had a clear cost per sale it needed to beat.
Give gamers a reason to visit
A venue sells time at its screens, so people need a reason to book. We built a calendar of things to come in for: weekly tournaments and themed nights for FIFA, Counter-Strike, Valorant and Fortnite, an after-school gaming club, an esports training camp and birthday parties. Most had their own ads and emails.
A new venue, in two languages
When BaseStack opened in Dortmund, we made the launch ads in German and English. Each ad sold one part of the visit: the gaming PCs and their specs, the console zone, the café, the tournaments, the streaming booths and the location.
Every channel, one plan
We led Meta, Google, TikTok and LinkedIn ads, alongside email, influencers and creative. Every channel was judged against the same sales data, so no platform could claim credit on its own report.
Why it worked
Seeing footfall and in-store sales next to every channel put the tight budget where it worked. The breakeven calculator gave each campaign a cost per sale to beat. The calendar of tournaments, themed nights and parties gave gamers a reason to book, and most events had their own ads and emails to sell them.
The result
Revenue grew 108% year on year, from 345,504 zł to 719,935 zł. Customers rose 92%, from 3,654 to 7,016. Views grew from 1.8M to 195M, engagement rose almost 800%, and followers grew from 128,862 to 363,014.
