Easier Search Terms
Checks tens of thousands of Google Ads search terms in about 90 seconds and lists the ones wasting your money. By hand, that takes a week.
The problem it solves
Wasted Google Ads money hides in the search terms report. Nobody has a week to read 40,000 rows.
How it works
Three steps.
Download your search terms
The search terms report from Google Ads.
Upload it
Tens of thousands of searches checked in about 90 seconds.
Block the wasted searches
A ready-to-use list of searches to stop paying for.
What you get
Every Google Ads account wastes money on searches that will never buy. Fixing it is simple. It rarely happens because reading the search terms report properly takes a full day.
Easier Search Terms does it in about 90 seconds. Upload the report and it sorts tens of thousands of searches into the ones worth paying for and the ones that are not.
You get a list of searches to block (Google calls these negative keywords), ready to add to your account. Your budget then goes to the searches that sell.
It is part of the toolkit behind our Google Ads work, and it is free.
Is it for you?
Who it is for.
YESBuilt for
- Brands running Google Ads with enough searches that money is being wasted on the wrong ones.
NOProbably not for you if
- Accounts with very little search spend, or no search campaigns.
More tools
More tools.
Easier Ads Budgeting
Shows how much you need to spend to test a new ad channel properly, so you do not switch off a good channel too early.
Easier Now
A simple planning app that keeps you and your team working on the tasks that matter most, and plans your calendar around them.
PMax Audit Checklist
A checklist to see what is working inside your Performance Max campaigns, and where to take back control.
The tool shows the problem. We can fix it.
Book a free call and share what the tool showed you. We will tell you what we would fix first.
- No sales pitch
- No obligation
- You own every account