FAQ
Straight answers.
The questions founders ask before working with us: what we do, who we work with, how we measure results and how working together works.
About Easier Agency
What is Easier Agency?
Easier Agency is a UK marketing agency for ecommerce brands, led by Anthony Stratton. One senior team runs strategy, tracking, ad creative, paid ads (Meta, TikTok, Google, YouTube, Amazon and more), websites, email and SMS as one plan, measured on profit. Since 2012 it has grown 200+ brands and generated £25M+ in revenue.
Who runs Easier Agency?
Anthony Stratton founded Easier Agency and leads it. He has run ads and marketing since 2012, at an agency, in-house as a Head of Marketing, and now as a founder. He leads every client account himself, with a specialist for each channel.
Which brands has Easier Agency worked with?
Easier Agency has helped 200+ brands since 2012, including Bissell, BenQ, JD Sports, Force Wear, Bier Company and Black Maple Trading. Results include Force Wear growing monthly sales from £10k to £150k and Bissell growing online sales from about £5k to £17k a day.
Where is Easier Agency based?
Easier Agency is based in the UK. Most clients are UK brands, and we also run ads for brands selling in the US and other countries.
Services and fit
What services does Easier Agency offer?
Growth strategy and market research, tracking and reporting, ad creative, Meta Ads, TikTok, Pinterest, Snapchat, LinkedIn and X ads, Google and YouTube Ads, Amazon Ads, Shopify websites and landing pages, conversion rate optimisation, email marketing, and SMS and chat marketing. You can use one service or all of them.
Who is Easier Agency a good fit for?
Easier Agency is built for UK ecommerce brands selling physical products on Shopify and Amazon. It suits founders and marketing managers who want to grow profitably without managing several agencies.
How is Easier Agency different from an agency that only does one channel?
An agency that only runs Meta, for example, reports on Meta. We run every channel as one plan with one profit target, so budget goes to whichever channel makes you the most money and you get one weekly report instead of several.
Does Easier Agency replace my existing agencies?
Not always. We can run every channel ourselves, or keep your current specialists and manage them for you. Either way, you stop being the person who coordinates everyone.
Working together
How does Easier Agency measure success?
On profit: the money left after product, delivery and ad costs. Not on the return each ad platform reports. Every Friday you get a report on what changed, what it made and what we will do next.
The platform's number next to the profit (example, made up):
| One month | Amount |
|---|---|
| Ad spend | £3,000 |
| Sales the ad platform counts (£3 for every £1) | £9,000 |
| Product and delivery | £4,950 |
| Profit after ads | £1,050 |
| Profit for each £1 of ad spend | 35p |
The platform shows £3 for every £1. The profit is 35p for every £1.
Who owns the ad accounts and data?
You do. Every ad account, audience, ad and report is set up in your name, so nothing needs rebuilding if you leave.
Is there a long-term contract?
No. You can leave with 30 days' notice. Clients stay because the results are good, not because of a contract.
How quickly does Easier Agency start?
We start with an audit of every channel and fix your tracking. Then we make the change that will make you the most money first, instead of spending months on set-up.
How much does Easier Agency cost?
It depends on which services you need, so we share prices after a free call. There is no obligation after the call.
What happens on the free strategy call?
You tell Anthony Stratton about your brand and share your numbers if you can. He tells you the first thing he would fix and whether we are the right team to do it. There is no sales pitch.
Still have a question?
Ask Anthony on a free call. No sales pitch, no obligation.
- No sales pitch
- No obligation
- You own every account