Ads show for the wrong searches
We check search terms every week and block the ones that cost money without selling.
Paid ads
Google and YouTube Ads for ecommerce brands
We run Google Search, Shopping, Performance Max and YouTube ads. Your products show up when people search for them, at a cost your margins can afford. Breathe For Change closed $129k of sales from $27k of Google Ads spend.
Breathe For Change: $4.80 in closed sales for every $1 spent on Google Ads. Meta had returned $2.30 for every $1. Read the case study
The problem we fix
Google Ads waste money in ways that are easy to miss.
Ads show for searches that never buy. Product feeds go out of date. Performance Max hides where the money went. The dashboard shows revenue, not profit. Here is the Performance Max one (example, made up):
The product feed holds you back
Titles, images and prices in your product feed decide which searches you show up for.
Automation needs limits
Performance Max works when it has good data and clear limits. Without them it spends on the easiest sales, like people already searching for your brand.
| Where the sales came from | Reported sales |
|---|---|
| Searches for your own brand name | £7,000 |
| Searches that did not name you | £3,000 |
| Total the campaign reports | £10,000 |
The campaign reports £10,000 of sales. £7,000 came from people already searching for your brand name. Only £3,000 came from searches that did not name you.
How we do it
What we do, step by step.
The details change for every brand. These steps do not.
Split the account by purpose
Brand searches, new-customer searches, Shopping, YouTube and remarketing each get their own budget, so you can see what each one does.
Fix the product feed
We rewrite product titles and fix missing data so your products show for the right searches.
Bid to your profit
Products with better margins get more budget. Products that cannot pay for their ads get less.
Report what changed
Each week you see what we changed, what it made and what we will do next.
Case studies
Brands we have done this for.
Each story shows the numbers before and after we started.
Breathe For Change
4.8×$4.80 in closed sales for every $1 spent on Google Ads
A US teacher training organisation. $27k of Google Ads brought in $129k of closed sales, and the client said the leads were much better quality.
Global EOR Platform
20×Google Ads, from about $7k to $144k a month, still profitable
A company that helps businesses hire staff abroad. We grew its Google Ads from about $7k to $144k a month, bringing in customers worth $2.8M a year, with a 3× return.
BenQ
Day oneSales rose from the day we took over the ads
A global electronics brand launching its ScreenBar monitor lights in Europe. We ran the ads and tracked sales across its own website and Amazon. Sales rose from the first day.
Your industry
Google and YouTube Ads by industry.
Margins, buying habits and seasons differ by industry, so the plan does too.
Industry
Fashion & Apparel
Clothing brands have thin margins, lots of returns and ads that stop working within weeks. Growth starts with knowing what each sale really makes you.
Read industry page IndustryFood & Drink
In food and drink, the first order rarely makes a profit. Repeat orders, gifting seasons and delivery costs decide whether you make money.
Read industry page IndustryHome & Interiors
A sofa or a new appliance is rarely an impulse buy. People look several times before they buy, and most ad reports only credit the last click.
Read industry page IndustryElectronics & Tech
Electronics buyers compare specs, prices and reviews before they buy. Your ads and website have to win that comparison without giving away your margin to marketplaces.
Read industry pageWhy one team helps
Google works best alongside your other channels.
Meta, TikTok and YouTube create demand. Google captures people when they search. We run both, so we can see which ads led to the search.
See how we workFAQ
Common questions.
Do you run Shopping and Performance Max?
Yes. Each campaign gets a clear job, a budget and a list of what it should not spend on.
Do you run YouTube ads?
Yes. We plan, make and run YouTube video ads, managed in the same Google Ads account as your search campaigns.
How soon will we see results?
Wasted spend can often be cut in the first few weeks. Growth takes longer and depends on your tracking, product feed and offer.
Who owns the account?
You do. We work inside your account and you can see everything we do.
Guides
Read more on this.
Longer guides on this topic, written by Anthony.
Analytics
Why the return your ad platform reports is misleading
The ROAS in Meta and Google Ads is the sales each platform credits to itself. One shopper, one order, 2 claims, and what to track instead.
Read it Paid MediaWhy winning new customers keeps getting more expensive
Each extra pound on the same ads reaches people less ready to buy, so the next customer costs more than the last. A worked example, and what to do instead.
Read it StrategyWhy you need brand ads and sales ads, not one or the other
Some marketers think brand building is a luxury. Others think sales ads are short-sighted. The evidence says both are wrong, and splitting them holds back growth.
Read it
Want help with Google and YouTube Ads?
Tell us about your brand when you book. Anthony reads it before the call, so you start with your numbers, not introductions.
- No sales pitch
- No obligation
- You own every account