Easier Validation
An AI version of your ideal customer clicks your Meta ad, visits your website and tells you, step by step, why they would or would not buy.
The problem it solves
You pay for the click. Then you have to guess why the visitor did not buy.
How it works
Three steps.
Add your ad and page
The ad and the web page it sends people to.
An AI customer follows the path
A simulated version of your ideal customer clicks through, one step at a time.
Read why they bought or left
A step-by-step report on every point where people drop out.
What you get
Easier Validation checks your ad and website from your customer’s point of view and tells you what they think.
It creates a simulated version of your ideal customer and walks them through the real journey: the ad, the click, the landing page and the product page. At each step it reports what worked and what made them hesitate.
You get a list, in order of importance, of where good-fit visitors leave and why. You do not have to wait weeks for enough visitor data.
It uses the same checks we use in our conversion rate optimisation work, and it is free.
Is it for you?
Who it is for.
YESBuilt for
- Brands running Meta ads to a Shopify store who want an honest view of where buyers drop out.
NOProbably not for you if
- Brands with no live ads, or no web page to send visitors to.
More tools
More tools.
Easier Ads Budgeting
Shows how much you need to spend to test a new ad channel properly, so you do not switch off a good channel too early.
Easier Now
A simple planning app that keeps you and your team working on the tasks that matter most, and plans your calendar around them.
PMax Audit Checklist
A checklist to see what is working inside your Performance Max campaigns, and where to take back control.
The tool shows the problem. We can fix it.
Book a free call and share what the tool showed you. We will tell you what we would fix first.
- No sales pitch
- No obligation
- You own every account