Easier Ads Budgeting: how much to spend testing a new ad channel
Shows how much you need to spend to test a new ad channel properly, so you do not switch off a good channel too early.
See it in action
Easier Ads Budgeting, in use.
The short answer
Easier Ads Budgeting is a free web tool from Easier Agency that works out a test budget for any of nine ad channels. You enter what counts as a result, your price and per-order costs, the channels you want to test and your monthly budget, and it shows how much to spend and for how long to get a clear answer, so you do not switch off a good ad channel too early.
The problem it solves
Most new channels are judged on too little data. A good channel gets switched off because the test was too small.
How it works
Three steps.
Enter your numbers
What counts as a result, your price and costs, the channels you want to test and your monthly budget.
See the budget a fair test needs
How much to spend, and for how long, to get a clear answer.
Decide with evidence
Keep, stop or change the channel based on the result, not a hunch.
What you get
A test budget and an end date for a new ad channel. You enter your numbers. The tool shows how much to spend and for how long.
One channel, checked 3 times
A channel judged too early looks like this (example, made up). Each order must cost £30 or less to make money.
| New channel | Spent so far | Orders so far | Cost per order |
|---|---|---|---|
| Week 2 | £400 | 5 | £80 |
| Week 4 | £800 | 20 | £40 |
| Week 6 | £1,200 | 48 | £25 |
Example, made up. Not a client account.
Stopped at week 2, the channel costs £80 an order. At week 6 it costs £25, under the limit. The tool gives you the point to decide at.
Is it for you?
Who it is for.
YESBuilt for
- Brands deciding whether a new ad channel deserves a proper budget.
NOProbably not for you if
- Anyone wanting an answer without entering their numbers. It needs your real figures.
Questions
Easier Ads Budgeting: common questions.
Why do ad channel tests fail?
Often the test is too small. A good channel gets switched off before it has enough data, or a bad one keeps spending because nobody set a point to stop.
What do I need to enter?
What counts as a result (a sale, lead, install or signup), your price, tax and per-order costs, the channels you want to test and the monthly budget you have. It needs your real figures.
Which ad channels does it cover?
Nine channel options: Meta (Facebook and Instagram), Google Search and Display, YouTube, TikTok, LinkedIn, X, Pinterest, Snapchat and Reddit. It is built for deciding whether a new ad channel deserves a proper budget.
How much should I spend to test an ad channel?
Enough to get a clear answer, not a round number. The budget depends on your margins and the cost of a result, so enter your own figures and the tool shows the spend and the time the test needs.
When should I switch off an ad channel test?
When the test has reached the spend and results it needed, not before. Switching off early is how good campaigns get killed. The tool gives you the point to decide at.
Is it free?
Yes. You can open it from this page and see sample numbers. The full report unlocks with a work email.
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The tool shows the problem. We can fix it.
Book a free call and share what the tool showed you. We will tell you what we would fix first.
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