The target is wrong
We set the target from your profit per order, not from what Meta reports.
Paid ads
Meta Ads agency for ecommerce brands
We run Facebook and Instagram ads for ecommerce brands. We set the most each sale can cost you, make new ads every week and only raise the budget when the profit is there. Force Wear went from £10k to £150k a month in recurring revenue.
The problem we fix
Meta can report a good return while you lose money.
Meta counts sales its own way. A campaign can look profitable in Ads Manager and still lose money once product, delivery and returns are paid for. Here is how that looks (example, made up):
The ads get tired
Costs rise when people see the same ads too often. We add new ads every week.
The founder checks every change
We run the account and send one weekly summary, so you do not have to watch it.
| What Meta says | What the shop shows | |
|---|---|---|
| Ad spend | £350 | £350 |
| Sales counted | 14 orders, £1,400 | 10 new customers, £1,000 |
| Return | 4.0 ROAS | £2.86 for every £1 |
| Profit per new customer | Not shown | £28 margin minus £35 ad cost: loses £7 |
Meta counts 14 sales, including people who would have bought anyway. Your shop shows 10 new customers. Each cost £35 to win and left £28 after product, delivery and returns. Every new customer loses you £7.
How we do it
What we do, step by step.
The details change for every brand. These steps do not.
Set the most a sale can cost
We work out what you can pay for each sale and still make a profit. Every budget decision follows that number.
Test new ads every week
We brief new ads from what is selling, what is tiring and what customers ask before they buy.
Check Meta against your store
We compare Meta's numbers with your real sales and profit, so you see what the ads actually made.
Spend more only on what works
Budget goes up on campaigns that hit the target. Campaigns that do not are cut.
Case studies
Brands we have done this for.
Each story shows the numbers before and after we started.
Force Wear
15×Monthly sales grew from £10k to £150k
A veteran-owned clothing brand that started in a shed. We moved it to Shopify, improved the website and ran its Meta ads, which brought in £2.9M of sales. It moved to a bigger warehouse.
Bier Company
£9MRevenue from £2.6M of ad spend
A craft beer gift and subscription brand. We cut Christmas ad spend, turned a £265k Q4 loss into a £507k profit and helped prepare the business for its sale.
Black Maple Trading
$890kSales from $232k of ad spend: $3.80 for every $1
A Canadian clothing brand. $232k of ads across seven channels brought in $890k of sales and about 80,000 new customers.
Your industry
Meta Ads by industry.
Margins, buying habits and seasons differ by industry, so the plan does too.
Industry
Fashion & Apparel
Clothing brands have thin margins, lots of returns and ads that stop working within weeks. Growth starts with knowing what each sale really makes you.
Read industry page IndustryFood & Drink
In food and drink, the first order rarely makes a profit. Repeat orders, gifting seasons and delivery costs decide whether you make money.
Read industry page IndustryHome & Interiors
A sofa or a new appliance is rarely an impulse buy. People look several times before they buy, and most ad reports only credit the last click.
Read industry page IndustryElectronics & Tech
Electronics buyers compare specs, prices and reviews before they buy. Your ads and website have to win that comparison without giving away your margin to marketplaces.
Read industry pageWhy one team helps
When Meta ads stall, the fix is often somewhere else.
A slow product page, an unclear offer or weak follow-up emails all make Meta more expensive. We can fix those too, so the ads have more room to grow.
See how we workFAQ
Common questions.
How are you different from other Meta agencies?
We judge Meta on your profit, not on the return Meta reports. We can also fix the website, emails and ads that make Meta cheaper.
Do you make the ads?
Yes. We make image and video ads, or work with your team and tell them what to make next.
How do you measure success?
Profit after ad spend, product and delivery costs, checked against your real sales, not only Meta's report.
Do I keep my ad account?
Yes. Your ad account and data stay in your name.
Guides
Read more on this.
Longer guides on this topic, written by Anthony.
Strategy
Why you need brand ads and sales ads, not one or the other
Some marketers think brand building is a luxury. Others think sales ads are short-sighted. The evidence says both are wrong, and splitting them holds back growth.
Read it AnalyticsWhy the return your ad platform reports is misleading
The ROAS in Meta and Google Ads is the sales each platform credits to itself. One shopper, one order, 2 claims, and what to track instead.
Read it Paid MediaWhy winning new customers keeps getting more expensive
Each extra pound on the same ads reaches people less ready to buy, so the next customer costs more than the last. A worked example, and what to do instead.
Read it
Want help with Meta Ads?
Tell us about your brand when you book. Anthony reads it before the call, so you start with your numbers, not introductions.
- No sales pitch
- No obligation
- You own every account