Returns make results look better than they are
Ad platforms count the sale before the return arrives. We judge growth on profit after returns, delivery and discounts, so you do not grow sales while losing money.
Fashion & Apparel
Marketing agency for fashion and clothing brands
Clothing brands have thin margins, lots of returns and ads that stop working within weeks. Growth starts with knowing what each sale really makes you.
The challenges
What breaks first for fashion & apparel brands.
These are not generic channel problems. They are the commercial and customer-behaviour constraints that shape the growth plan for this vertical.
Ads stop working quickly
New collections, product angles and customer reviews all need new ads. One winning ad rarely sells a clothing brand for long.
Sizing doubts cost sales
If fit, reviews and returns information are hard to find on the site, more ad spend only sends more people who are unsure.
Big ranges make it easy to push the wrong products
We find which products sell at a profit and put the ad budget behind those, even when other products get more clicks.
Here is how returns change one month of ads (example, made up):
| One month | Amount |
|---|---|
| Ad spend | £2,000 |
| Sales the ad platform counts, 100 orders at £60 | £6,000 |
| Return the platform shows | £3 for every £1 |
| Orders sent back | 25 |
| Sales kept, 75 orders | £4,500 |
| Product and delivery, 75 orders at £35 | £2,625 |
| Left over | -£125 |
The platform shows £3 back for every £1. After returns, product and delivery, the month loses £125.
How we help
Growth for fashion & apparel has to respect the category.
We start by working out what a sale can cost you after product, delivery, returns and discounts. Then we make new ads every week around your best sellers, customer reviews and sales dates. Meta, Google, your website and email are planned together, so the budget goes to products that make a profit.
Proof
Fashion & Apparel results.
Brands in this industry we have helped grow.
Force Wear
15×Monthly sales grew from £10k to £150k
A veteran-owned clothing brand that started in a shed. We moved it to Shopify, improved the website and ran its Meta ads, which brought in £2.9M of sales. It moved to a bigger warehouse.
Black Maple Trading
$890kSales from $232k of ad spend: $3.80 for every $1
A Canadian clothing brand. $232k of ads across seven channels brought in $890k of sales and about 80,000 new customers.
Services
Services we use most for fashion & apparel brands.
The mix changes by brand. These are the services we use most often.
Paid ads
Meta Ads agency for ecommerce brands
We run Facebook and Instagram ads for ecommerce brands. We set the most each sale can cost you, make new ads every week and only raise the budget when the profit is there. Force Wear went from £10k to £150k a month in recurring revenue.
Read service page Paid adsGoogle and YouTube Ads for ecommerce brands
We run Google Search, Shopping, Performance Max and YouTube ads. Your products show up when people search for them, at a cost your margins can afford. Breathe For Change closed $129k of sales from $27k of Google Ads spend.
Read service page Email and SMSKlaviyo email marketing for ecommerce brands
We build and run your Klaviyo email: the automated emails that send themselves (welcome, abandoned basket, post-purchase, win-back) and the campaigns you send each week. The goal is simple: more customers buy a second time.
Read service page WebsiteConversion rate optimisation for ecommerce
Conversion rate optimisation (CRO) means getting more of your website visitors to buy. We improve product pages, landing pages and checkout, so every pound you spend on ads brings in more orders.
Read service pageFAQ
Questions fashion & apparel brands ask.
What makes fashion marketing different?
Clothing brands need far more new ads than most, change with the seasons and lose money to returns. The ads, products, website and margins all have to be planned together.
Can you make ads for fashion brands?
Yes. We plan, make and test new ads, or tell your team which ads to make next based on what is selling.
How do you judge results when returns are high?
On profit after returns, not on the sales number each ad platform reports.
Which services matter most for fashion brands?
Usually Meta ads, ad creative, website improvements, email and Google. Meta finds new customers, the website turns them into orders, email brings them back and Google catches people searching for you.
Want a plan for your fashion & apparel brand?
Tell us about your brand when you book. Anthony reads it before the call, so you start with your numbers.
- No sales pitch
- No obligation
- You own every account