From TV and shops to selling direct
A brand that sells through TV and shops does not own its customers. Walkfit wanted its own way to sell, which it could control and grow.
We built the store
We helped build the Shopify store, added upsells to raise the average order and set up email so customers came back. The store took £86,137 of sales from 3,308 orders, and daily sales kept climbing.
Ads made of real customers
We made the ads and ran the buying. The ads used short videos of real customers holding the insole and talking about walking without knee or back pain, cut together with a simple animation of how the insole aligns the foot and ankle. The top-selling ad was one of these customer videos. It drew 637 comments and 357 shares.
Why it worked
Every sale had to clear a break-even point of £2.50 in sales for every £1 of ads. Customer stories made the product believable to people with the same pain, and upsells and email made each new customer worth more. That kept the ads above break-even as spend grew.
The result
Meta ads brought in £103,233 of sales from £33,145 of spend: £3.11 for every £1, against a £2.50 break-even. Selling online worked so much better that Walkfit stopped selling in Boots.
