Break-even ROAS, with returns in
The return you need just to cover product, delivery, discounts and returns. A discount pushes it up, so your usual target can lose money in Black Friday week.
Free Black Friday profit audit
Make more this Black Friday. And keep more of it.
Black Friday is Friday 27 November.
Before it lands, Anthony will look over your ads, email flows and offer, and send you the 3 changes he would make to keep more of what you sell.
Free. For UK ecommerce founders.
- No obligation
- A few places only
- Back to you before 27 November
Why a profit audit
Your biggest week can still lose you money.
Discounts shrink your margin.
Returns come back after the sales have been counted.
Ad platforms claim sales that were coming anyway.
So the number on your dashboard looks great, and the number in your bank does not.
What we check
Six things, checked while there is still time to change them.
Each one is a place where Black Friday profit gets won or lost.
Stock and peak dates
Which products you cannot afford to run out of, and which days your ads and emails should push hardest. Selling out on day one wastes the spend that follows.
New and returning customers
How much of your sales come from new customers, and how much from people who would have bought anyway. They are worth different amounts, and ad platforms can count both as wins.
Email and Klaviyo flows
Whether your welcome, abandoned cart and post-purchase flows are ready for the busiest weeks of the year. Email reaches people you have already paid to find.
Free-shipping threshold
Whether your free-delivery line gets people to add one more item, or just gives margin away. It is one of the easiest things to forget to test.
Landing pages
Where your ads send people on the day. A slow page, a sold-out product or an old offer turns ad spend into nothing.
What you get back, and when
A short note. Three changes. Before 27 November.
No 40-page deck. No jargon. Just the 3 changes Anthony would make, in plain words.
- 01
You request your audit
Fill in the short form below. It takes a minute or two.
- 02
Anthony looks
He goes through your ads, email flows, offer and website against the six checks above.
- 03
You get the note
A short written note with the 3 changes he would make, in plain words, before Black Friday on 27 November.
It is yours to keep, whether or not you ever hire us.
Who it is for
UK ecommerce founders who want to keep more.
If a few of these sound like you, it is a good fit.
- You sell physical products online, from the UK
- You already run ads and email, and want to know if Black Friday will make you money or just revenue
- You would rather hear the honest answer than a sales pitch
Outside that? Ask anyway. If we are not the right fit, we will tell you.
Profit, not just revenue
What this looked like for Bier Company.
A craft beer gift and subscription brand. We cut Christmas ad spend and turned a £265k Christmas-quarter loss into a £507k profit.
The year before
£265k loss
- £928k spent
- £2.5M revenue
After the shift
£507k profit
- £158k spent
- £1.1M revenue
Less revenue. Far more profit.
Stock was part of it. Bier's spoilage was already high, from being overstocked in some lines and understocked in others. We worked with their sourcing and logistics teams so marketing stopped creating demand the warehouse could not profitably fulfil.
Read the Bier Company story“I want to remark on your composure and direction during one of the highest growth days in our company’s history. We definitely couldn’t have pulled it off without you.”
- 200+brands grown
- £10M+ad spend managed
- £25M+revenue generated
- 2012when we started
Questions
Things you might want to know.
Is it really free?
Yes. You get the note whether or not we ever work together. If you would like help putting the changes to work, you can book a free call with Anthony afterwards. If not, that is fine too.
What do I need to send?
Your website address and a few basics about your business, in the form below. Anthony will email you if he needs anything more.
Who is it for?
UK ecommerce founders who sell physical products online. If you are not sure it fits, send a request anyway. If we are not the right fit, we will tell you.
When do I hear back?
Anthony will email you once your request is in, and the note comes before Black Friday on Friday 27 November, so there is still time to change things.
Do I have to hire you afterwards?
No. There is no obligation and no hard sell. If you do work with us, there is no long contract. You can leave with 30 days’ notice, and you own every account.
How many places are there?
A few. Anthony looks at each audit himself, so there are only so many he can do properly before 27 November.
Ask for your audit
Get your free Black Friday audit.
A few places only. Anthony looks at each one himself, so there are only so many he can do properly before 27 November.
- Free, with no obligation
- The 3 changes Anthony would make, before 27 November
- If we are not the right fit, we will tell you
Takes a minute or two